Responsible energy A. Nikula/PSG Teollisuuden Voima Oy Case Olkiluoto 3 Anneli Nikula Director, Corporate Social Responsibility Teollisuuden Voima Oy Finland 1

Responsible energy A. Nikula/PSG Teollisuuden Voima Oy Japan Norway Finland Sweden Switzerland United Kingdom Germany Netherlands Denmark United States Czech Republic Hungary Canada Belgium France (yr – 99) Spain Italy Slovakia China (yr –00) Portugal (yr –99) Greece EU-15 (yr –98) World total (yr –96) Circulation of newspapers per 1,000 persons in different countries in 2001 Finnish people are 3 rd in the world and 1 st in EU in reading newspapers. 2

Responsible energy A. Nikula/PSG Teollisuuden Voima Oy Newspapers and Magazines in Finland in 2002 NumberCirculation milj. Newspapers: • Dailies, 7–4 times a week 542,3 • 3-1 times a week1561,0 Magazines and periodicals: • once a week 56 • 1-2 times a month 415 • 4-11 times a year3034 etc. 3

Responsible energy A. Nikula/PSG Teollisuuden Voima Oy Tuusula Mikkeli Lappeenranta Olkiluoto Hämeenlinna Tuusula Mikkeli Lappeenranta Olkiluoto Hämeenlinna What we have done? Media is all around. => We have met media all around in Finland. We have given background information and facts of the electricity demand, production alternatives and a new nuclear unit. Economic information Office has organised training cources to the journalists from Finnish economy and energy issues has been included. Finnish Energy Industries Federation has been active in giving information = independent source. 4

Responsible energy A. Nikula/PSG Teollisuuden Voima Oy The EPA’s Seven Cardinal Rules of Risk Communication 1.Accept and involve the public/media as a legitimate partner. 2. Listen to the audience. 3. Be honest, frank, and open. 4. Coordinate and collaborate with other credible sources. 5. Meet the needs of the media. 6. Speak clearly and with compassion. 7. Plan carefully and evaluate performance. EPA Document OPA , April Drafted by Vincent T. Covello and Frederick W. Allen 5

Responsible energy A. Nikula/PSG Teollisuuden Voima Oy Publicity of nuclear power; monthly development 1.1. – n=4751 Number of hits Positive Balanced Month Negative TVO’s press release Environmental permit applications TVO’s press release The selection of the place TVO’s press conference The signing of a contract 6

Responsible energy A. Nikula/PSG Teollisuuden Voima Oy 0 %10 %20 %30 %40 %50 %60 %70 %80 %90 %100 % December (n=535) November (n=545) October (n=821) September (n=413) August (n=317) July (n=184) June (n=254) May (n=301) April (n=354) March (n=255) February (n=273) January (n=502) n=4751 Publicity of nuclear power; main topics Production of energy in Finland Loviisa nuclear power plant Other topics Olkiluoto 1&2 nuclear power plant The new nuclear power plant unit International topics 7

Responsible energy A. Nikula/PSG Teollisuuden Voima Oy 0 %10 %20 %30 %40 %50 %60 %70 %80 %90 %100 % December (n=369) November (n=278) October (n=453) September (n=185) August (n=71) July (n=61) June (n=50) May (n=55) April (n=133) March (n=63) February (n=76) January (n=96) Proceeding of the project in general approval procedure funding place of location bidding competition economical effects safety environmental effects n=1890 The new nuclear power plant unit; publicity by topics 1.1. –

Responsible energy A. Nikula/PSG Teollisuuden Voima Oy Experts Other Interest groups Citizens´groups Authorities Politicians Other companies Citizens Journalists TVO n=2112 Publicity of nuclear power; news actors 1.1. – Number of hits Positive BalancedNegative 9

Responsible energy A. Nikula/PSG Teollisuuden Voima Oy Publicity of nuclear power; national newspapers 1.1. – Iltalehti Ilta-Sanomat Uutispäivä Demari Maaseudun Tulevaisuus Kansan Uutiset Taloussanomat Kauppalehti Hufvudstadsbladet Helsingin Sanomat n=748 Number of hits Positive BalancedNegative Afternoon papers Political papers Economic papers 10

Responsible energy A. Nikula/PSG Teollisuuden Voima Oy n= Keskisuomalainen Savon Sanomat Pohjalainen Hämeen Sanomat Kymen Sanomat Ilkka Kouvolan Sanomat Etelä-Suomen Sanomat Uusimaa Kainuun Sanomat Lapin Kansa Aamulehti Kaleva Turun Sanomat Satakunnan Kansa Publicity of nuclear power; provincial papers (top 15) 1.1. – Number of hits Positive BalancedNegative 11

Responsible energy A. Nikula/PSG Teollisuuden Voima Oy positive 45% negative 28 % % The acceptance of nuclear power Source: Suomen Gallup Oy / TNS Gallup Oy Finnish Energy Industries Federation 12